If you’re a business owner who is thinking, “ugh, another expense and responsibility of having a website,” we’ll give you 5 reasons why having a website will benefit you in the short and long run. We hope that by the end of this article, you will understand the importance and benefits of having your business available on the internet, making the investment worthwhile for you.
1. It is the first impression that potential customers will have of your company.
A company’s website serves as its entrance, door, and welcome mat. It should both educate and invoke emotion from the consumer. It is the very first impression that the consumer will have and can predict whether or not the consumer will continue to engage. It reflects the quality of service you will provide. An inadequate or ‘out of date’ website may convey to today’s consumer laziness or inattention to detail – traits that are extremely unappealing and may lead the prospective client to seek out a different company.
2. It shows customers you actually exist
In today’s digital age, a small business requires a website to drive sales. Without a website, you lose a large portion, if not the majority, of your potential customers because they will be unable to discover anything about you or your company’s offers. If nothing else, a website will demonstrate to your target audience that you exist.
3. People need to find you on Google
More often than not, people turn to the internet when they have a problem. When you have a website for your business, customers can find you when they are looking for a solution to their problems. When people want to find something, naturally, they search for it on Google. With so much sway over people finding stuff, it’s a good idea to make sure your business is included in Google’s search results. You never know when someone will need your services, and if you don’t have a website, you’ll lose potential business from people who don’t already know you. If your customers can’t find you, they will find someone else.
Imagine this: you own a local plumbing business in the town of Freeport. In your town, a homeowner’s kitchen sink sprung a serious leak while they were doing dishes after their evening meal. They do not know how to fix it, so they get on the internet and google ‘emergency plumbers in Freeport’. They quickly find an option near the top of the first page and call them to fix their leak.
Without a website, you would have no chance of getting that homeowner’s business. More than just having a website, your website needs to be optimized with good SEO practices to show up on the first page on google.
Not sure if you’re showing up in search results for your services? We can help you find that out, contact us to get started!
4. Increase in business credibility
Having a website increases your business credibility. In our digital age, not having a website for your business is grounds for suspicion and you will not be able to convert as many sales as you would if you had a more stable digital presence. Customers will seek you out online and having a website is one of the criteria for determining trustworthiness.
5. It’s your digital brochure
At its basic core, a website replaces a brochure. It is informational, offering people insights into who you are, why you are different, and what you provide or sell. When content is kept fresh and engaging, a website can be used to build community, connection, and loyalty. With the majority of people searching via mobile devices, websites must be mobile optimized.
Another major advantage of providing a website to your customers is that you provide 24/7 access to information about your business and its products and services. Your business may close its doors overnight, but your website is busy marketing your brand and products to prospects and existing customers. It may appear in search results conducted by consumers late at night or early in the morning when your lights are turned off.
Having a website for your business is a necessity in 2022. There are many ways to obtain a website. Some being you can build one yourself using a platform like Wix or Squarespace. Alternatively, you can hire a website strategy and design company like us to build one for you. We specialize in building websites for local businesses to showcase the services and products they offer to their clients. We strategize to come up with the best solutions within your budget to help get you found in searches on Google, in turn, getting you more clients.
Don’t want to maintain your website or don’t have the time? No problem! We provide a website care plan that allows you to focus on other aspects of your business while we maintain your website.